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Guide: How to create an Outbound Campaign?
Guide: How to create an Outbound Campaign?

Launching Your Outbound Campaign with OpenMic!

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Written by Sayam Zaman
Updated over 10 months ago
๐Ÿšจ Important: OpenMic uses twilio (3rd party) for buying phone numbers. Please make sure you have your twilio setup using the guide below.  

Creating an effective outbound campaign just got easier with OpenMic. Before we dive in, it's crucial that you have your Twilio account integrated with OpenMic to ensure seamless communication capabilities. Haven't set up Twilio yet? No worries, refer to our previous guide on integrating Twilio for step-by-step instructions.

Setting Up Your Campaign

  1. Head to the Workspace: Your journey begins in the main workspace window of OpenMic. This is where all your campaign magic starts.

  2. Find the Campaign Tab: Look for the "Campaign" tab in the features pane on the left. Clicking here is your first step to creating something great.

  3. Initiate Campaign Creation: Upon clicking, a pop-up window titled "Create New Campaign" will emerge. Here's where you'll shape the essence of your campaign.

Filling Out Campaign Details

  • Campaign Name: Give your campaign a unique name that easily identifies its purpose.

  • Campaign Type: You'll see options for "Outbound Calling" and "Inbound Calling". Since we're focusing on reaching out, select Outbound Calling. This option lets you dial out to leads, respecting their local time zone from 9:00 AM to 8:00 PM based on their area code.

  • Agent Selection: Choose one of the AI agents you've crafted for this specific campaign. Each agent has its unique skills, so pick wisely.

  • Contact List: Here, you'll assign a list of prospects your AI agent will contact. Make sure it's up-to-date for the best results.

  • Calling Number: Decide which of your numbers the AI agent will use to make calls. This is crucial for maintaining consistency and professionalism.

  • Time Zone and Budget: Specify the time zone you're operating in and set a daily budget to keep your campaign's finances in check.

Launching the Campaign

Once you've filled in all the details:

  1. Submit: Click the submit button. This will register your campaign within OpenMic.

  2. Confirmation: A confirmation pop-up will signal that your campaign is successfully created. You'll then see a new pane in the campaigns window showcasing your campaign's key details like status, name, assigned agent, direction, daily budget, and actions available.

  3. Toggle Status: You have the power to turn your campaign on or off at any time using the status toggle. This flexibility allows you to manage your campaign in real-time, adapting to your business's needs.

Wrapping Up

With your outbound campaign now up and running, you're set to make meaningful connections with your audience. Remember, the success of your campaign hinges on the clarity of your message and the precision of your targeting. Use the insights gathered from each campaign to refine your strategy, ensuring your OpenMic AI agents are always performing at their best.

Launching an outbound campaign with OpenMic is not just about making calls; it's about opening new doors to potential customers, one conversation at a time. Get started today and watch your business reach new heights.

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